Oct 3, 2019

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ICE Africa Gambling Expo Kicked Off Yesterday in Sandton


ICE Africa Gambling Expo Kicked Off YesterdayOctober 2nd marked the start of ICE Africa, the leading conference on the gaming industry on the African continent. The two-day conference is being held at the Sandton Convention Center and provides a platform for all interest groups that deal in the industry – from gambling operators to suppliers. Participants come from the width and breadth of the African gambling industry, covering the land-based as well as the online gambling sectors. Organizers expect around 1,500 visitors to visit the expo and check out the new products and services available.

According to the organizers of the expo, delegates from 29 countries are expected to attend. The attendees generally wield considerable clout in their countries of origin when it comes to gambling policy making. Last year, for example, 21% of those who attended ICE Africa were final decision makers, while 40% were members of final decision making groups. The rest had reasonable responsibility when it came to influencing gambling policy and making important recommendations.

Clarion said that many important topics will be addressed at this year’s conference, including issues such as:

• Online versus retail gambling
• The regulation of the gambling industry
• Branding and marketing
• Integrated resorts
• Sports and e-sports and more

Participants will get to hear important figures in the industry speak at ICE Africa 2019, including:

• Alex Leese (chief executive officer at Pronet Gaming)
• Adekunle Adeniji (managing director of BetBonanza)
• Aderemi Owalabi (Head of Marketing at Nairabet)
• Joseph Bavon (co-founder of EnterG Solutions)

Speaking at the opening of the expo, Clarion Gaming’s MD, Kate Chambers said: “There’s no doubt that ICE Africa has developed and grown to be an invaluable focal point for the industry, providing a professional meeting place for the A-Z of gaming on the continent. It provides a great opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services.”

Chambers noted that Clarion’s aim is to work with existing stakeholders in the industry and to use the influence and reputation of the ICE brand to help create a “sustainable and successful future within an environment in which we can bring together the international industry’s most respected thought leaders alongside the innovators whose products and services make this sector so dynamic and exciting.”