Online Gambling Groups Eye South Africa’s Market with Interest
There is a growing interest in South Africa’s online gambling market, with several companies expressing their desire to enter the industry if and when changes occur in legislation. The latest to do so is BtoBet, a company which provides B2B solutions for the iGaming and sportsbook sectors.
BtoBet has indicated that with South Africa’s highly developed technological infrastructure in terms of internet and smartphones, the opportunity is ripe for the country to regulate the online gambling market. The company believes that South Africa would benefit greatly from following the example of other countries in the world – protecting players’ interests and at the same time protecting gambling operators’ investments.
To support its views, BtoBet published an industry report, putting a spotlight on the huge opportunity that a regulated and legal South African online gambling industry could present to the country, both in terms of revenue and in technological terms.
The report, entitled Transforming the South African iGaming Industry into Model for Africa, predicts that the country has the potential to propel the rest of the gambling industry in Africa and set the tone.
In a press release, the chief marketing officer for BtoBet, Sabrina Solda, pointed out that Southern Africa already has a strong reputation from a retail standpoint. As such, she said, the industry’s job is now to do the same for the online gambling sector, which is not yet regulated.
The report also analyzed national gambling statistics published by South Africa’s National Gaming Board. Part of the information shows that the overall Gross Gambling Revenue continues to grow year on year, peaking in the 2018 financial year at R28.8 billion.
The chief executive officer of the Casino Association of South Africa (CASA), Themba Ngobese, has been quoted in the past for urging the government to intervene in the online gambling deadlock which the industry currently finds itself.
“The government needs to step up with deliberate and concerted efforts to enforce its laws to protect the regulated gambling industry and the public,” said Ngobese.