Playtech Chooses New Retail Division Head

Playtech-logo Online casino software provider, Playtech, which powers a number of popular South African facing gambling sites, has announced the name of its new chief operating officer for retail. Shay Segev was named the new Playtech executive late last week, and his role will be to provide solutions that unify online, mobile and retail experiences for players.

The retail division of Playtech is operated through its Videobet subsidiary.

By picking Segev to head its retail division, Playtech said that it was reinforcing “its commitment to innovation, allowing bricks and mortar gaming businesses to connect to the digital mobile world.”

Shay Segev is no stranger to Playtech, having joined as Chief Operating Officer of Videobet in 2006. He was then chosen to be COO of Playtech five years later. Segev has experience in retail and internet gambling. One of his most important tasks was to head the rollout of 25,000 video bet machines in betting shops across the United Kingdom.

Segev said that he was delighted to lead Playtech’s retail arm through its next strategic phase of combining its retail and online offering.

“The forthcoming years promise to be of great strategic and operational importance as we embark on many initiatives to create a full turnkey solution that will allow retail businesses to transition into the digital world,” he said.

“Through our technology, we will enable our clients to enjoy a single ecosystem that will help them to fully maximize business performance across their entire offering,” he said.

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