Sun International, the biggest iGaming provider in South Africa is holding nothing back when it comes to revamping its SunBet betting site. The iGaming operator had earlier announced partnerships with UK based gaming software provider Bede International and sports betting provider Kambi Group to provide their expertise in making SunBet better than ever before.
Vegas Kings To Assist With Design And Development
Sun International also brought on Cape Town firm Vegas Kings to assist with design and development of the revamped site. The instructions were pretty clear as Sun International did not want SunBet to be completely brand new to its existing customers and Vegas Kings had to pay a lot of attention to detail to ensure that it met the demands of Sun International.
In a statement, Ashley Adir, Chief Executive Officer for Vegas Kings said “We were asked not to stray too far away from the old look and feel and to create a new, fresh and vibrant sportsbetting site under extremely tight deadlines, which we feel we have accomplished. We are appreciative that SunBet trusted the Vegas Kings agency and we thoroughly enjoyed the working process with all of the various teams involved.”
Sun Bet Targets 100 Thousand In-Play Betting Events Annually
Sun International reviewed a number of providers before shortlisting Vegas Kings as they were confident that the company had rich experience and expertise in developing an innovative UX/UI design for the sports betting portal. One of the key features that Sun Bet wanted the new SunBet to have was the ability to host over one hundred thousand real time in-play sports betting events on an annual basis. This is to give sports bettors a great selection of live in-play betting throughout the year.
Vegas Kings helped SunBet achieve this by putting together an innovative Action Bets in-play betting service. Some of the other design accomplishments include new rewards section which feature profit boosts and odds boosts.