A new sportsbook product, Sportsland, was launched in September by Lottoland South Africa.
The product will allow Lottoland clients to support their favourite teams or sports players.
According to Lottoland, Sportsland will bring another dimension to regular sports betting entertainment for South African players.
The group has landed sports and TV personality, Vanes-Mari du Toit to act as brand ambassador for Sportsland.
“Lottoland South Africa is thrilled to announce that the sports covered by Sportsland, will range from rugby, cricket and soccer, to golf, motorsport, boxing, tennis and MMA fighting, and many more,” said du Toit. “It will be a one-stop, online sports betting portal allowing supporters of the game an easy way to place their bets from the comfort of their own home, or on their smart phone wherever they are.”
Lottoland is very active in the South African betting world and carries a license by the Western Cape Gambling and Racing Board.
The group operates in 15 countries around the world and boasts 10 million customers.
Over the past few years, sports betting has become incredibly popular in South Africa, especially online. Studies show that over 50% of the adults in the country regularly make bets over the internet on sports teams and players.
With 23 million people who have access to smartphones in South Africa, it comes as no surprise that most of the sports betting is done on mobile platforms.
South Africa has some of the most lenient rules in Africa pertaining to sports betting. As a result, more and more top operators are setting up shop in the country, including Pinnacle Sportsbook and Supabets.
The rise in popularity of new types of sports betting such as virtual sports and eSports has also resulted in a surge in the number of available platforms and options for players to enjoy.
Operators manage to attract South African bettors with fantastic bonuses and promotions.
Find our recommended list of the best sports betting sites in South Africa right here.
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